Venezuela in Crisis’s Time: ¿ Sustain or Re-build?
When I started my passion in the Third Sector (I
didn’t know that exist this word), I had a dream “people in my environment
having a new kind of life”. Latin-American is a continent of challenges.
Venezuela is a particular case. Is upon the biggest oil reserves and the social
and human development is unapproved assignment. I am not interest who is the
guilty. I arrived the conclusion that politician are wasting time agents by the
solution is through the society’s social responsibility. I focused the activity
of our organization FundacionReconstruccion , in charity and philanthropy, but is not the only way, Social
Enterprise is for us the core of the activities in nowadays. Sum it up about
the deep challenges the Social Enterprise is the way to follow in the middle of
the most several economic crisis that this country is suffering, in my opinion
is a value’s crisis, this lay us to rebuild the task of the organization. Some inspirational
articles gave me the point for example: Conquering
misconceptions around social enterprise by Sophie Butland,
gave a special view about a focus tips. She named CREDIBILITY. Oh yes! Is essential
in this country, where nobody trust in nobody, because the trust’s value is go
away. Following Sophie Butland, “‘walk the walk’ when it comes to operating as
a credible organization that is committed to creating real social change”.
Fundacion Reconstruccion, the organization that
I represent believe in the Social Enterprise. Developed a simple project. A
farm in the desolated are of the west of Venezuela, where the child and their
father could have foods and the exceeding to the local market can be sell, in
other word is self-sustain. The view is simple but the inside projects contain
a re-build in values, and could be an important social entrepreneurs in other
side of the country. One article, very statistic, although the reality in
crucial in this theme, founded in SOCIAL
ENTERPRISE DOESN’T MEAN SOCIAL MEDIA… by Andrew Greer, he gave an exactly definition
about what is social enterprise using these relevant themes: community,
services, environment and social. Is very enough in order to have a comprehension
about the situation and the change that need the Third Sector in Venezuela. Behind
the philanthropic initiatives.
Following my experiences and the articles that
we analyzed together. I can offer three items to help the brand get started a
social media strategy in the Third Sector area:
·
Be
honest. For example is Social Enterprise related with Social Media you must dig
about you are doing;
·
Social
is the core: World is globalized, not is being globalized is now globalized,
the tools are the differences. None social initiative in third sector could be successful
without social media. Uttering the mark of value could be a big begging.
·
Communicate
that you are doing and where the mode clear and transparently. No it isn’t a
promotional campaign is a style of life. Nobody can do this without practice
love for this. Passion for your contents.
I (we) don’t
have the solution of the crisis in the country but believe firmly that we enhance
opportunities for people that lost their hope.
Gerardo Pérez Valles is a Venezuelan Attorney and Business Administrator with Master in Commerce by IEB Madrid. Since many year ago is dedicated at activities in Third Sector focused to help communities to develop sustain project and helping people in social's risk.
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